The collage spotlights a series of national campaigns that I have directed end-to-end—from market research and creative ideation through scheduling, launch, and post-campaign analysis. As the sole designer, I personally design every visual asset, crafting cohesive graphics, motion elements, print collateral, website pages, and in-venue signage to maintain brand consistency across all touchpoints. Alongside the creative work, I manage every strand of communication: drafting campaign briefs, franchisee toolkits, media releases, webpage copy, targeted SMS bursts, and stakeholder updates, then coordinating feedback and approvals to keep delivery streamlined and on time. Collectively, these campaigns demonstrate my ability to translate strategy into high-impact, multi-channel results.